We’ve come a long way since 1955, when the first ITV ident heralded the launch of commercial television in Britain. Over the following years, a hotchpotch of station logos emerged to identify each regional franchise on the network, before eventually being replaced by a unified ITV ‘brand’.
But in an interesting take on the channel’s current branding, the broadcaster’s executive creative director Tony Pipes commissioned 52 visual artists from across the UK, to re-imagine the channel’s logo in a series of idents that have been broadcast throughout the year.
This work reflects ITV as a 21st century broadcaster, part of the fabric of culture, as an endlessly creative organisation. After all, we don’t just curate, as a company we constantly commission and create world class content and this was a way to express that on air. The pieces are beautiful, daring, entertaining and sometimes challenging and that is ok because that is exactly what good TV should be.
Working with these artists and becoming part of this fantastic artistic community has been an absolute joy and constantly inspiring.
ITV Creates brochure
As with all art, reaction to the idents was subjective. Although some …
• Diversity of artists (just look at the range of names)
• Great way of showing confidence in the logo by allowing others to re-interpret it
• Very mature
• No other broadcaster has done this before – great initiative
• The logo has become a talking point (at least amongst nerds lols)
The Artists
Here is the complete list of the artists involved in the 2019 campaign:
• 121.Collective
• Adam Nathaniel Furman
• Alec Stevens
• Anna Berry
• Anna Lomax
• Ash Kayser
• Bharti Parmar
• Bournemouth Fine Art Students
• Brandon Saunders
• Carleen de Sozer
• Caroline Wright
• CharleyPeters
• CJ Mahony
• Dan Rawlings
• Downing & Weston
• Emily Forgot
• Erin Taylor
• Faith Bebbington
• Fernando Laposse
• Fiona Grady
• Florence Blanchard
• Florence Mytum
• Gayle Chong Kwan
• Greta Davies
• Hattie Newman
• Isabel + Helen
• James Alec Hardy
• James Brunt
• Jo Taylor
• Julia Vogl
• Katrina Russell-Adams
• Kochi Kochi
• Kristina Veasey
• Laurie Nouchka
• Liz West
• Louise Bristow
• Mark Titchner
• Melanie Tomlinson
• NEON
• Noemi Lakmaier
• Olly Fathers
• Patricia Volk
• Rabiya Choudry
• Ravi Deepres
• Rubbena Aurangzeb-Tariq
• Russell Bamber
• Sam Curtis
• Sargent & Seers
• Stuart Robinson
• Sutapa Biswas
• Yina Ilori
• Yvette Hawkins
